Fax marketing, web design in trowbridge and seo boilies

Fax marketing - In your marketing strategy do you concentrate on traditional marketing like advertising in mags, or other high ranking websites etc?

Have you considered, do you invest in other areas that are cost effective and long term?

Is your business missing out on valuable areas that could mean the difference between success and failure? Most companies hate receiving unsolicited faxes – fact. They are annoying but also a good advertizing method.

It is annoying on a regular basis; the sender is using up all of your paper - Scoundrels!! I agree that I hate these fax marketing techniques and get pretty upset when the machine indicates another, more annoying than junk emails.

However, occasionally one comes through that advertises a service that Im interested in, this fax is often filed away for future correspondence - the said company's services are interesting.

Most of the faxes I receive are irrelevant to my business and marketing strategy, however there are some that I do contact. These are normally those faxes sent from reputable marketing companies and occasionally I ring and adopt the advertised services; the remainder go in file 13 (also known as the bin).Let’s analyse that: On average it costs several hundred pounds to employ a professional fax marketing company to send out 20,000 – 30,000 faxes.

If you’re chosen fax marketing company is targeting the right business audience (as a reliable company should do with its extensive database) you are sending faxes to people/companies that are more likely to adopt your services.Stats suggest that when you target the right audience you will have a lead rate of 1 in 100; on average 1 company/person will contact you in 100 faxes sent.

This equates to possible sales of your service to 200 new customers if 20,000 faxes were sent! For example your company offers ‘web design’ and the average price for your service is £1000 (average for 20 page static site) then you have a potential 200 new business leads equating to £200,000!!! That is cost effective and efficient marketing that often brings more custom than advertising in traditional media.Although you will receive leads the downside is that a certain percentage of those receiving your fax may complain and a very small percentage will contact you and request that they receive no more or words to that effect!

Overall fax marketing is an extremely cost effective and an efficient means of delivering your services to a niche target audience.I sent 12,000 out advertising piling equipment the response resulted in the sale of £400,000 worth of equipment.

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The author is a keen carp fishing enthusiast who develops boilies for a number of fishing companies, some of the ingredients used include krill, layers, layered baits and Robin red active carp boilies.

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